R.O.I.

Return On Investment

Simple calculations on how to figure your Return On Investment.

The Audio Book is an Investment, not an Expense.  You as the author or publisher will always want a Return on Your Investment.

If you've chosen to sell your downloadable audio book through Amazon/Audible, you receive 25% - 40% of the sale.

 

► Calculate your Investment for marketing through Audible/Amazon.

  • Remember, Audible/Amazon takes 60% - 75% of each sale and Audible/Amazon dictates the sales price.  When you agree to the 60%, Amazon owns the Rights to your audio book and you are not permitted to market that audio book anywhere else. This is there Exclusive contract.  There is a Non-Exclusive contract, which allows you to market your audio book anywhere else you'd like, you own your Rights and Amazon/Audible takes 75% of each sale from you.

How to calculate the Investment. 

The base rate is $247 per finished hour.

  • Estimate your books length.  ⇒  Word count 53,200 divided by 9,000 = 5.9 Finished Audio Hours.

  • Estimate your investment.  ⇒  5.9 finished audio hours X $247 per finished hour = $1457 is the Investment you make to have the audio book produced.

  • Lets guess that the sale price per download is $23.  Amazon/Audible takes 60% of the sale from you, leaving you $9.20 profit per audio book.

  • Your investment of $1457 to have your book produced into audio ÷ $9.20 = 158 audio books you'll need to sell to break even.

 

A friend and one of the top book marketers in the business now markets Audio Books.  For a small yearly fee, you the author or publisher can earn 100% of each Audio Book sold as a download.  Danielle Hampson is the owner of The Authors Show.

► Calculate your Investment for marketing through The Authors Show.
 

How to calculate the Investment. The base rate is $247 per finished hour.

  • Estimate your books length.  ⇒  Word count 53,200 divided by 9,000 = 5.9 Finished Audio Hours.

  • Estimate your investment.  ⇒  5.9 finished audio hours X $247 per finished hour = $1457 is the Investment you make to have the audio book produced.

  • Add the $95 investment made to join The Authors Show, plus the audio books production investment and your total is $1552

        ► Establish the sale price of your audio book.  Here is an easy guide to assist you.

  • under 3 hours: under $10

  • 3 – 5 hours: $10 - $20

  • 5 – 10 hours: $15 - $25

  • 10 – 20 hours: $20 - $30

  • over 20 hours: $25 - 35

 

        ► Calculate the R. O. I.

  • Lets use $23 per audio book download sale.

  • $1552 ÷ $23 = 67.4 audio book downloads.  You break even when you sell 67.4 downloaded audio books. Every audio book download sale after 67.4 books sold is pure 100% profit.

Raven Audio Books

Ravenpheat Productions, LLC

(623) 215-8654

Contact John Mahoney, Producer

Surrey Ave.,  Glendale  AZ  United States 85304

©2017 by John Mahoney