Raven Audio Books performs a Professional and Integrity based service to all who wish to place the written word into the spoken word.  This recording studio began its life in 1998.  Yes, there is much experience.

Why an Audio Book?  Marketing, marketing, marketing.

AUDIO BOOKS ARE A $1.3 BILLION+ INDUSTRY SHOWING STEADY GROWTH

 

The Audio Publishers Association releases results from 2013 annual sales survey

 

 

Twice as many audio books were published last year than 2012, marking two years in a row that the industry has doubled the number of titles published.

 

October 2014—The Audio Publishers Association released results from the 2014 Annual Survey of Members. The survey of 2013 sales reveals that the audiobook industry is continuing to grow at a tremendous pace.

 

The independent research firm Management Practice who conducted the 2013 AudioPublishers Association Annual Survey conducted this study in the spring of 2014. Based on the data fromreporting publishers, their findings revealed that the 35,713 titles published in audiobook format in 2013 morethan doubled from the previous year’s number of 16,309. This is the second year in a row that the numberof titles published has doubled over the prior year and marks a huge industry jump since 2010 whenonly 6,200 titles were released inaudio.

 

Net sales in dollars are up 12% over the prior year’s revenues. Based on the net sales from thereporting publishers to the annual survey, the APA estimates industry retail sales at $1.3billion.

 

 

Returns continued to decrease in 2013 – down to 7.5 %, which is one-third of the return rate adecade ago. This all-time low rate of return can be attributed in part to the rapid rise in sales ofdigital audiobooks.

 

The digital download continues to reign supreme with a full 70% of all audiobooks sold being inthe digital format. Revenues from digital audiobooks are also on the rise. Downloads represented 62% ofnet sales in 2013 vs. 54% in2012.

 

The unabridged format still dominates with 91% of units sold being unabridged. Fiction titles stillfar surpass non-fiction with nearly 80% of all audiobook units sold being works of fiction. Thesepatterns have held steady with virtually no change in statistics year overyear.

What to look for in a Recording Studio. 

If possible, visit the studio.  If you wish to use an out-of-town or out of state studio, spend as much time on the phone with the producer as it takes for you to feel comfortable.  Do not choose a studio based on e-mail communications.  In the end, your gut will let you know what studio is best for you.

Is it well organized?

Does the producer answer all your questions?

Does the studio have flexible hours?

Does the studio offer royalty free music and sound?

Are different audio file formats offered?  Are they compatible with the Amazon and Audible marketing web sites?

Are you comfortable with the studio and the producer?  Does it feel good?

Voice Talent.  Does the studio have a good database of professional voice talent to choose from?

Should an author read their own book?

How does one find a professional reader? 

 

 If an author has a great professional voice, can read extremely well and has some experience as a recording narrator or done voice over work, then the author might be the person to read/record the book. If not, let the pros do it.  The recording studio should have a database of voice talent to choose from.  If not, find another studio.  Studios that produce audio books must be on the lookout all the time for new voice talent.  Voice talent availability can be fluid.

The listener wants to be and must be engaged, entertained or wants to learn something. The voice talent Must have the talent to do this. The voice talent is the main key to the great audio book. The voice talent is a character (or multiple characters) and must cause the listener to produce a "movie" in their mind. Especially with fiction but true with nonfiction also.

Do It Yourself?  

 

Don't do it yourself in you're home.  It will sound just like that.  If you're a professional writer, write.  If you're an audio professional, produce audio.  There are 2 exceptions.  1. You've spent the $20k + to build a sound proof room with all the best equipment, top end software, years experience producing audio and have a great professional voice that fits the material.  2.  you're just recording the book for fun and are not really serious about marketing a professionally produced audio book.

I receive many questions from authors who want to record their book in their home.

Please take no offense, but don't do it. It will sound like you did it in your home with low end software and a cheap mic. It takes high end software, mic, a properly professionally treated room and pro voice actor to produce a professional audio book.

If you're going to put your book "out there" in audio, please make sure it sounds like a pro product. After all, the audio book represents, you.

The listener wants to be and must be engaged, entertained or wants to learn something. The voice talent Must provide this. The voice talent is the main key to the great audio book. The voice talent is a character (or multiple characters) and must cause the listener to produce a "movie" in their mind. Especially with fiction but true with non fiction also

If an author has a great professional voice, can read extremely well and has some experience as a recording narrator or done voice over work, then the author should be the person to read/record the book. If not, let the pros do it.


I do not recommend that authors record, edit, mix and master their own books. There is really too much to the pro audio book recording biz. Audio book recording/audio production studios do what they do best. Just as authors create the written word creatively, best...book marketers market books best etc. The more the author gets away from writing, the less productive that author is.

Remember, you want your book to represent your best. Surround yourself with the best people in their respective fields.

What do you think is important in creating the audio book recording/production.

1. The listener wants to be and must be engaged, entertained or wants to learn something. The voice talent Must provide this. The voice talent is the main key to the great audio book. The voice talent is a character (or multiple characters) and must cause the listener to produce a "movie" in their mind. Especially with fiction but true with nonfiction also.

2.  The quality of the audio production.  Recording the professional voice actor is actually the easy part.  The pro knows what to do and who the character(s) are.  It's the post production that takes all the time, creativity , thought and effort. 

3. Always use a studio that has had plenty of years experience producing Audio Books.

All three of these items are of equal importance.


 

Thousands and thousands of commuters are listening to a chapter or two of an audio book on their drive into and from the work place. The little ones also love audio books.

Should you wish to discuss your audio book project, feel free to call at 623 215 8654. 

I appreciate your taking the time to have read this. Thank you.

John Mahoney

Raven Audio Books

Ravenpheat Productions, LLC

(623) 215-8654

Contact John Mahoney, Producer

Surrey Ave.,  Glendale  AZ  United States 85304

©2017 by John Mahoney