AUDIO INDUSTRY HOLDS GROUND IN 2008 APA Survey Reports Sales Figures from More Publishers than Any Other Industry Report
PRINCETON JUNCTION, NJ – June 23, 2009 – The Audio Publishers Association (APA) released the results of the 2009 APA Sales Survey, conducted to evaluate trends and measure the growth of the audio book industry. The independent research firm, LewisClarkBoone Market Intelligence, surveyed audio book publishers and analyzed consumer sales data from 2008, comparing current statistics against the previous year’s findings. The results show the audio industry experienced only a slight drop in sales in 2008, comparable to those of the trade book industry.
Overview:
CD sales represent 72% of the audio market.
Downloads grew to 21% of the market.
The sales of preloaded devices increased significantly, now making up 3% of the total market.
Cassette sales stayed the same since 2007, accounting for 3% of sales in 2008.
Unabridged audio books made up 68% of the units and 85% of the 2008 audio book market.
PRINCETON JUNCTION, NJ – August 24, 2007 – The Audio Publishers Association (APA) released the results of the 2007 APA Sales Survey, conducted to gather data and measure the growth of the audio book industry. Independent research firm Lewis & Clark Research surveyed audio book publishers during the summer of 2007, analyzing reported consumer sales data from 2006 and comparing current statistics against the previous year’s findings.
This year’s survey showed a 6 percent increase with audio book sales now estimated at $923 million.
Publishers release nearly 10,000 audio books annually, and estimate that audio accounts for 10 to 15 percent of a book's total sales. In 2007, audiobook sales rose nearly 20 percent from the year before. It's a profitable format.
CDs accounted for 77 percent of 2006 audiobook sales, so it remains the most popular overall format.
Audiobooks typically sell for about 50 percent more than the same content in print. Factor in comparatively low CD duplication and internet bandwidth costs, and audio textbooks can provide an optimal return on investment. Obviously, you must control production costs. Texts In Audio will guarantee that. Then you should consider three distribution channels that offer unique opportunities to differentiate your text, and by doing so, generate sales.
The target audience for textbooks─high school and college students─are very iPod-friendly. 73 percent of 12-17 year-olds own digital music players, as do 51 percent of 18-24 year olds. Estimates of MP3 player penetration specifically among students range as high as 87 percent. There are two viable models to sell audio downloads, and you can use both simultaneously
Over 80 percent of college and high school students carry portable audio players. It makes sense to publish textbooks in your students' favorite medium.
The target audience for textbooks─high school and college students─are very iPod-friendly. 73 percent of 12-17 year-olds own digital music players, as do 51 percent of 18-24 year olds. Estimates of MP3 player penetration specifically among students range as high as 87 percent. There are two viable models to sell audio downloads, and you can use both simultaneously
Woodland Hills – (LA Daily News)-12/18/ 2004--The Los Angeles Public Library has seen borrowing from its 65,000-audiobook collection rise to become the most popular lending in all of its branches. "We can't keep the audiobooks on the shelves," spokesman Peter Persic said. By Lisa Mascaro, Staff Writer
Experience in production, recording, editing, mixing & mastering are the keys to your satisfaction.
Contact: John Mahoney, RavenPheat Productions, LLC
Contact: John Mahoney, RavenPheat Productions, LLC
