MORE AMERICANS ARE ALL EARS TO AUDIOBOOKS 28 Percent of Americans Have Listened to audiobooks in the Past Year; Sales Surpass One Billion Dollars
PRINCETON JUNCTION, NJ – September 15, 2008 – The Audio Publishers Association (APA) released the results of the 2008 APA Consumer Survey and the 2008 APA Sales Survey which were conducted to measure the growth of the audiobook industry as well as gain an accurate picture of audiobook listeners’ behaviors. Independent research firm LewisClarkBoone Market Intelligence surveyed a sample of American consumers, as well as audiobook publishers, who reported sales data from 2007.
This year’s Consumer Survey showed that 28 percent of adult respondents have listened to an audiobook in the last year, showing a growth of three percent from the survey results in 2006, and a growing comfort with the audio medium among a broadening base of users.
This year’s Sales Survey showed a 12 percent increase over 2006, with audiobook sales now estimated at $1,033,760,000billion. Thanks in part to blockbuster audiobook releases in 2007, the growth rate doubled since the previous findings which showed a 6 percent increase from 2005.
PRINCETON JUNCTION, NJ – August 24, 2007 – The Audio Publishers Association (APA) released the results of the 2007 APA Sales Survey, conducted to gather data and measure the growth of the audio book industry. Independent research firm Lewis & Clark Research surveyed audio book publishers during the summer of 2007, analyzing reported consumer sales data from 2006 and comparing current statistics against the previous year’s findings.
This year’s survey showed a 6 percent increase with audio book sales now estimated at $923 million.
Publishers release nearly 10,000 audio books annually, and estimate that audio accounts for 10 to 15 percent of a book's total sales. In 2007, audiobook sales rose nearly 20 percent from the year before. It's a profitable format.
CDs accounted for 77 percent of 2006 audiobook sales, so it remains the most popular overall format.
Audiobooks typically sell for about 50 percent more than the same content in print. Factor in comparatively low CD duplication and internet bandwidth costs, and audio textbooks can provide an optimal return on investment. Obviously, you must control production costs. Texts In Audio will guarantee that. Then you should consider three distribution channels that offer unique opportunities to differentiate your text, and by doing so, generate sales.
The target audience for textbooks─high school and college students─are very iPod-friendly. 73 percent of 12-17 year-olds own digital music players, as do 51 percent of 18-24 year olds. Estimates of MP3 player penetration specifically among students range as high as 87 percent. There are two viable models to sell audio downloads, and you can use both simultaneously
Over 80 percent of college and high school students carry portable audio players. It makes sense to publish textbooks in your students' favorite medium.
The target audience for textbooks─high school and college students─are very iPod-friendly. 73 percent of 12-17 year-olds own digital music players, as do 51 percent of 18-24 year olds. Estimates of MP3 player penetration specifically among students range as high as 87 percent. There are two viable models to sell audio downloads, and you can use both simultaneously
Woodland Hills – (LA Daily News)-12/18/ 2004--The Los Angeles Public Library has seen borrowing from its 65,000-audiobook collection rise to become the most popular lending in all of its branches. "We can't keep the audiobooks on the shelves," spokesman Peter Persic said. By Lisa Mascaro, Staff Writer
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