MORE AMERICANS ARE ALL EARS TO AUDIOBOOKS 28 Percent of Americans Have Listened to audiobooks in the Past Year; Sales Surpass One Billion Dollars
PRINCETON JUNCTION, NJ – September 15, 2008 – The Audio Publishers Association (APA) released the results of the 2008 APA Consumer Survey and the 2008 APA Sales Survey which were conducted to measure the growth of the audiobook industry as well as gain an accurate picture of audiobook listeners’ behaviors. Independent research firm LewisClarkBoone Market Intelligence surveyed a sample of American consumers, as well as audiobook publishers, who reported sales data from 2007.
This year’s Consumer Survey showed that 28 percent of adult respondents have listened to an audiobook in the last year, showing a growth of three percent from the survey results in 2006, and a growing comfort with the audio medium among a broadening base of users.
This year’s Sales Survey showed a 12 percent increase over 2006, with audiobook sales now estimated at $1,033,760,000billion. Thanks in part to blockbuster audiobook releases in 2007, the growth rate doubled since the previous findings which showed a 6 percent increase from 2005.
Sales Survey Results:
Overall Sales:
APA estimates the size of the audiobook market at $1,033,760,000 billion, an increase of 12 percent (factoring in sales from non-reporting APA members and other audiobook companies who are not members).
Best-selling audiobook products most likely have the following characteristics...
~ CD Format
~Targeted at Adults
~Sold through retail channels and to libraries
~Unabridged
~Book-based
~Fiction
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